About PUMA
- Founding and Heritage: PUMA was founded in 1948 in Herzogenaurach, Germany, by Rudolf Dassler after he split from his brother Adolf Dassler, who went on to found Adidas. The brand's name and its iconic leaping puma logo were chosen to embody the animal's speed, strength, and agility.
- Core Business and Products: PUMA is one of the world's largest sportswear companies, designing and selling athletic and casual footwear, apparel, and accessories. It is renowned for iconic products like the Puma Suede, the Puma Clyde (the first NBA signature shoe for Walt "Clyde" Frazier), and the Speedcat.
- "Sportlifestyle" Philosophy: The company operates on a "Sportlifestyle" concept, blending performance, fashion, and lifestyle. This approach, emphasizing sport as a philosophy for an active life, was central to its transformation into a premium brand under former CEO Jochen Zeitz.
- Global Presence and Ownership: PUMA distributes its products in over 120 countries and is a public company (Puma SE). As of 2023, its largest shareholder is the Chinese sportswear group Anta, which owns 30% of the company.